Norway performs exceptionally well in sports on the global stage. Despite its relatively small population, Norway consistently ranks among the top nations in international competitions like football, golf, tennis, chess, the Winter Olympics and World Championships etc. Norway's success can be attributed to its strong sporting culture, significant investment in athlete development, and utilization of cutting-edge technologies to enhance performance and training methodologies. Overall, Norway's sporting achievements punch well above its weight on the global scale.

Sports democratizing and including, trigger more healthy lifestyle and mental health. In this panel we explore Norway's comparative advantages in shaping the future of sports and sportstech technologies.

TheFactory together with Igloo is now launching the first Sportstech Accelerator program in the Nordics and a new fund dedicated to support the best sportstech founder.

As Norway's premier sports destination, Hemsedal and Startup Extreme is the perfect arena to shed light on sportstech and to connect people with an interest in sports and technology.

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